All-round digital marketing expert with extensive experience in running multi-channel campaigns and providing strategic oversight. A deep understanding of major advertising networks, including Facebook, Google, LinkedIn, and TikTok.

Directed content initiatives that resonated with diverse audiences and drove significant organic growth.

Increased Welcome Tech's organic traffic from 30K to 2M+ per year and boosted Uberall's website visits by 175%. Proven ability to merge creativity with data-driven strategies.

Proven track record of harnessing market research to deliver products that address customer needs and increase brand visibility. Notably, successfully launched a digital banking app, a social media tool, and half a dozen websites across various industries.

Created engaging marketing collateral in the B2B space, driving 70+ qualified leads per month. Committed to driving product adoption and revenue growth.

Devised and implemented social media growth strategies for over a dozen brands.

Architected a comprehensive user growth plan for TikTok, incorporating a talent management system, educational content, and incentive programs.

Maximized social media platforms for Uberall, resulting in 115% surge in followers and 270% growth in engagement.

Adept at forging mutually beneficial relationships between brands and influencers. I led the recruitment, management, and negotiations with over 70 influencers and content creators for distinguished brands like Canon, Panasonic, and Purina.

The strategic partnerships I led resulted in the creation of over 300 pieces of content, amassing over 22M impressions.

Supported News Republic’s growth by building a 200+ community of influencers resulting in over 100,000 pieces of new content.

As a marketing leader at Uberall, Ateliere and Welcome Tech, I architected and guided crucial growth strategies, while leading both internal teams and external agencies.

Built Welcome Tech’s content department, identifying growth opportunities, setting the strategic direction, defining KPIs, and adopting new marketing tools.