Launching Spanish-language SEO
With over 60 million Hispanics living in the US, representing a $2.6 trillion in purchasing power; the Credit Karma editorial team realized they needed to adequately address a Spanish-first audience.
They wanted to launch a pilot program with the goal to rank quickly and start driving Spanish-language speakers to Credit Karma’s site and product offerings.
I developed the strategy and launched their first campaign.
Strategy
Developed comprehensive SEO & content strategy
Built Spanish-language editorial guide
Audited Credit Karma’s content library and identified keyword opportunities
Crafted search-optimized articles
Key Outcomes
High-value keywords ranking on the 1st page
900+
Value of traffic*
$87K/month
Website visitors*
230,000
*SEMrush estimates
Search-optimized articles
Ensuring Credit Karma’s Continued Success