Launching a digital banking app

I led the content team launching the PODERcard app and we knew the strategic importance of building a first-rate bilingual experience. Our goal was to reach high conversion growth and retain optimal retention metrics.

Strategy

We launched a comprehensive go to market strategy that included:

• App and app store

• Advertising and SEO

• Lifecycle emails, SMS and push

• FAQs and support

• Social media

All content was bilingual - English/Spanish

Key Outcomes


User rating
(app store)

4.8 ⭐


Users in first 6 months

250,000


Organic visitors / month

80,000


Churn rate

>10%

Digital Ads

Search-optimized articles

Social Media

Website & App Store

  • Google Play Store

  • App Store

  • Website

Product Copy

Frequently Asked Questions (FAQ)

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