B2B Marketing Campaigns
I built and directed Uberall’s demand gen strategy leveraging content marketing, digital ads, PR, social media, event marketing and sales-enablement assets.
Strategy
Increased organic traffic by producing search-optimized content
Improved website conversion rate
Integrated content strategy with SDR and Account Executive teams
Coordinated in-person client summits
Directed social media strategy across all platforms
Attained exclusive features on Forbes, Retail TouchPoint and MarketingLand
Key Outcomes
Increase in website visits
⬆175%
Per quarter
120 MQL’s
Increase in social engagement
⬆270%
Sales enablement assets
60+
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Website optimizations
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Product videos
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SEO
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Content marketing
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Event Marketing
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Social Media
