Directing Marketing Campaigns

I directed marketing campaigns for UMG artists, including the Allman Brothers, Lynyrd Skynyrd, & the Moody Blues. Managed budgets of up to $120K per campaign, across TV, radio, print, social media, giveaways, and digital ads.

Strategy

  • Traditional - TV, radio, billboards and print

  • Digital - PPC, social, giveaways

  • Involved artists throughout the release cycle to secure their involvement

  • Unique content campaigns e.g.

    Creative director for animated video

    Planned and executed a poster contest with the winner included in a radio contest

    Exclusive interviews and features with Rolling Stones magazine, Billboard and In The Studio.

Key Outcomes


Exceeded sales goals

⬆30%


Including Rolling Stone magazine

7 exclusives


Managed internal and external teams

15 people

The Allman Brothers Campaign

  • Allman Brothers “At Fillmore East”

  • Rolling Stone Magazine Feature

  • Commissioned animated video

  • Fan-made poster competition

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